Camp J
Logo Design & Visual Brand Identity
Project Brief
Camp J is a summer camp offered by Shalom Orlando, a Jewish Community Center in central Florida. When redesigning the logo and brand identity for Camp J, I was tasked with creating a design that speaks to kids' enthusiasm and discovery at camp, as well as their parents' nostalgia.
Concepts
While the middle concept was the logo that ultimately was chosen, I guided the branding into a new direction that further emphasizes the enthusiasm of kids and the nostalgia of parents.
