LI-710 Launch Campaign
Ad Package // Webpage
Project Brief
The LI-710 is an industry-changing product released by LI-COR Environmental as it offers a cost-effective replacement or complementary pairing with high-cost products saturating the market. Tasked with creating launch collateral for the LI-710, I had the opportunity to develop branding with cool blue tones to relate to the winds the LI-710 would be measuring.
Website
While designing the website for the LI-710, I was careful to balance the branding I created for the ad package with that of other atmospheric products offered by LI-COR. While overall brand consistency is paramount, the creative team at LI-COR prefers each product to have its distinct identity. Visit LI-710 Website
